SALES LETTERS: Click on the links below for FREE advice...
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Page #1: Choosing the right copywriter: Time was when all freelance copywriters came from an advertising and / or direct marketing background. But since the advent of the Net a host of other 'copywriters' have arrived on the scene. More>>
Page #2: Getting value for money from your copywriter: Like anything, you want your investment to pay for itself - preferably hundreds or even thousands of times over. More>>
Page #3: Briefing your copywriter:I love working with great clients! The kind of business that sends me ALL the key information I need BEFORE I write their sales letter. (I've created a briefing questionnaire specifically for this purpose which I can send you.) More>>
Page #4: Getting to know you, your products and your services: Over the past 20 years I've developed the skill of speed-reading background information and speed-filing it in my head. Like a kind of copywriting chameleon, I can switch from one business to another in just seconds. More>>
Page #5: Layout is everything - if your sales letter looks good, so does your business: Seeing how professional copywriters and designers set out their sales letters is something that's well worth examining. More>>
Page #6: The wider picture: As well as providing a contact phone number, businesses often ask people to visit their website for more information. But what they see there can have an enormous effect on their purchase decision. More>>
Page #7: Tone of voice: too familiar or too formal? Good sales letters should ALWAYS read like a face-to-face dialogue. But, like a face-to-face dialogue with someone you don't know, you need a certain amount of restraint. More>>
Page #8: Copywriters - aren't we all the same really? It can be incredibly confusing for outsiders. But there are at least four different types of copywriter. This is why you need to be so sure you're choosing THE RIGHT copywriter for your sales letter. Here's a quick guide... More>>
Page #9: Where are we going wrong? Businesses sometimes say: "We write our own sales letters but they aren't working. Any clues?" Well, maybe just a simple edit would do the trick... More>>